Not A Perfume


Clean, Pure, Unique
Initiated to fashion by his great grandmother Nina and to perfumery by his grandfather Robert Ricci.
The creator has been surrounded by fashion and creation since childhood. Grateful to his family heritage, Romano Ricci also wanted to prove he could succeed by himself and express his own universe.
He apprenticed in the perfumery world for 4 years, learning amongst the greatest, and then persuaded Francis Kurkdjian, the master of perfumery, to work with him.
Juliette's iconic fragrance! A fragrance made out of a single element called Cetalox. Usually used in perfumery as a base note, it plays here the lead role... Another advantage of this particular composition, is that it is entirely allergen free. The result is minimalist, elegant, pure.
A Brand About Style, Beauty And Bad Manners

Juliette has a gun is a collection of 18 original scents.
Luxury, in its spicy and singular version.
Our Philosophy is to approach perfumery as an art.





Discover more of the Not A Perfume Collection

Clean, pure, unique! Not a Collection is a home & body collection inspired by the iconic scent of Not A Perfume. It doesn’t contain any SLS or SLES sulfates and is free from parabens, phthalates, and artificial colors… Clean, pure, unique!





